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SUMMARY
Award-winning copywriter and content strategist with 10+ years experience collaborating with brand strategists and creative teams to develop and optimize digital and traditional content for international clientele.

EXPERIENCE
Copywriter & Content Strategist, Freelance

Ogilvy Interactive 2008-2009
Developed, wrote, and presented messaging and core concepts for BP's 2009 rich media campaign.
Applied research and journalism skills to create a series of articles for Dupont's Open Science site.

Impelsys 2008-2009
Created company brand tagline, identity messaging and authored launch materials for iPublishCentral, a digital publishing tool that has been widely embraced by leading publishers around the globe.

C&G Partners 2008-2009
Performed comprehensive content analysis, strategy, and creation for the site redesign of Portico, a foundation dedicated to the digital preservation of the academic record.
Completed comprehensive content analysis, strategy and editing of Carnegie Scholars' website.

FDTdesign 2006-2009
Co-created and copy directed a three year comprehensive marketing campaign and annual themes for print, web, direct mail, environmental and more for Toy Fair 2007-2009.
Performed comprehensive analysis of Rosies' For All Kids Foundation's online presence, bringing grant application online and fine-tuning brand messaging.

Icon Nicholson 2005-2008
Authored extensive brand sites and product launch promotions for Nestle Waters (Poland Spring), MasterCard, JSTOR and won awards for Light To Unite and Reyatz Sound Jam.

Publicis 2005
Collaborating with the interactive team, I helped created a 1M+visited art competition for kids: The Pillsbury Toaster Strudel Doodle Contest.

1999-2005
Details of the many exciting clients and projects I worked on during these years appear in my LinkedIn profile.

Journalist & Author

London, Los Angeles and New York 1994-2003
Contributed feature stories and profiles to magazines including: Sky (UK), Don’t Tell It (UK) Urb Magazine, The Source and others.

Co-authored Shopping and Lifestyle chapters of "How to Live BIG in Manhattan Without Going Broke" - a guidebook published in August 2003 by Insider Guides. ISBN-13: 978-0972955416s

AWARDS
Light to Unite 2006
WWW Health Award Silver, Step Magazine Best of Web, WMA Web Awards Outstanding Website.

Reyataz SoundJam 2005
WMA Web Awards Outstanding Website

EDUCATION
The London Institute, BTECH Fashion Journalism and PR, 1994.
American Intercontinental University, London, Associates Degree, Design, 1992

INSPIRATION
Nature, costume parties, film, literature, science & technology, mystical traditions and travel.